If you were to speak with anyone that knows me pretty well, they would probably tell you that I strive for excellence and am very particular about how things look, almost to the point of annoyance. Currently I have a design contest running for a NextGen logo. With hundreds of designs being submitted, I am sometimes shocked and even taken back to see what some people would submit. At the very least, let’s get the kearning right. So, what is kearning? I’m so glad you asked and yes it is very important with any design. It’s a fancy word for appropriate spacing.
Did you know GOOGLE changed it’s logo this past weekend, and you didn’t even notice? Not until now.
When you are branding or coming up with a new logo get all the feedback that you can. Email it out, print it and hang it up in your program/office space, ask people both inside and outside the church to vote on a few different options.