When it comes to marketing, know your audience. The same rule applies in ministry. If you are trying to get gobs of students or kids to sign up for a camp, don’t let them know about it just a few weeks before. If you want to specifically target students you shouldn’t write them an email and expect them to read it. It’s 2014 people, reach people where they are already at, or go the extra mile and make an effort to reach them personally.
I’ve mailed out postcards, created a Facebook page, post regularly on Instagram, email mom and dad, and the list goes on and on. Which one works the best for marketing a program, event, or just getting information out? I don’t know. I do know that the more you balance personally reaching out with social media, emails, newsletters, etc. the more responsive an individual will be to that piece of information.
Unfortunately, I believe we are relying far too much on the computer and the multiple platforms of social media. No longer do we meet the parents face to face, tell them about the awesome camp we would love Johnny or Suzie to sign up for, we expect a fun graphic and a few words hitting their inbox to do the trick. This can lend to a very corporate feeling ministry along with all the other competition you face in getting their attention. This week I’ve asked all my small group leaders to call the phone numbers of the parents on their roster and cast vision for our mission trip sign ups. I know it can only help, I believe in the personal touch…and yes, I’m calling students too!
Before you write another email to parents, leaders, or even reach out to a student via social media for marketing reasons, try one of these things:
- Snail mail a handwritten letter.
- Make a phone call.
- Invite that student/parent/leader to have coffee.
What would you say is the most effective way to market your audience?